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Trish Scully Holiday Catalog
Project type
48-page Look Book
Date
November 2021
Role
Lead Designer, Copy Writing, Production
The success of Trish Scully's kid's costumes and the customer base they began to acquire evolved over time into girl's event dress, particularly for Holiday pictures, etc. This book combined their best selling holiday items, year-round costume favorites and some new category launches, including dolls, that naturally fell into line with their customer base as well as the season.
Sent to existing customers as well as prospects, the page count increased slightly. The photography was simply magical, combined with wish-full headlines, simple, purchase-able copy and the occasional testimonial. The spirit of Christmas through the eyes of a child.