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Sequenced Postcards

Project type /

Direct Mail Postcards

Date /

July 2022

Role /

Concept Development, Lead Designer, Copy Writing, Production

Project type /

Direct Mail Sequenced Postcards

Using proprietary software to identify and mail customized postcards to customers that have demonstrated interest in a brand, NaviStone has a diverse audience of marketing decision makers in a wide array of business categories. This project, meant to reinforce NaviStone's brand "ethos" of delivering smiles, used sequenced postcards. Responsible for initial concepts to final file delivery, each card was designed to be mailed in order, highlighting the benefits and personalization capabilities of the NaviStone solution. The goal being testing NaviStone technology. One of our favorite customers for one of our favorite customers.

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