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Paul Fredrick Holiday Catalog

Project Type /

Men's Apparel Catalog

Holiday 2020 /

Customer Book

Photography /

Didier Gault, Shane Conwell

Styling /

Asmus Leonhard, Jess Moran

Overseeing the planning and production of the biggest season of the year, this Holiday book required a team of outside and internal resources working in tandem to deliver the tremendous number of assets and collateral required to successfully market their largest collection ever. Across every channel. Product samples dictated a 6-8 week photography window. On a budget matching or less than previous year. Yes, for real. 

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