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Paul Fredrick Holiday Catalog
Project Type /
Men's Apparel Catalog
Holiday 2020 /
Customer Book
Photography /
Didier Gault, Shane Conwell
Styling /
Asmus Leonhard, Jess Moran
Overseeing the planning and production of the biggest season of the year, this Holiday book required a team of outside and internal resources working in tandem to deliver the tremendous number of assets and collateral required to successfully market their largest collection ever. Across every channel. Product samples dictated a 6-8 week photography window. On a budget matching or less than previous year. Yes, for real.
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